3 lessons learned from McDonald’s Kiosk Training Level 1 (that I made up for my Dad)

My dad has been quite a trailblazer throughout his career. He had an office in our home long before WFH was the hot demand. He created new models for sports management and auto financing, among other things that became commonplace years later. In recent years, he has worked to become as tech savvy as he needs to be—no less, no more.

Last week, was a big one: Dad wanted to learn how to use the kiosk at McDonald’s.

He goes to the same McDonald’s every morning and called upon me as the family leadership development expert to teach him how to order from the kiosk. Here are the three key lessons I learned throughout this ordeal, I mean, wonderful experience😊:

Lesson #1: Put others at ease by linking the new experience to a familiar one. In advance of the training he asked of me, we spoke about similar experiences he had. For example, he had ordered from Amazon online. He described the steps he took during that process, and I said it would be similar on the kiosk. He had seen the kiosk, so we also talked about how it might differ. The discussion gave him comfort and calmed any internal anxiety he may have had. We all have some anxiety when tackling something new, right? Putting him at ease in advance was helpful because he was less anxious when we arrived at the kiosk training.

Lesson #2: Confirm the intention and purpose. Repeat the purpose to ensure clarity, and listen to the other person. We had some confusion about this one. I thought the purpose was to learn to order on the kiosk, but the very specific purpose Dad had was to get coffee for $.99 using the kiosk.

In my excitement for him to learn something new, I did not listen well, and it impacted the training.

Once the lesson began, Dad was rolling along pressing dine in, coffee café, regular coffee, and hold up! The price was $1.39. The kiosk did not say anything about $.99 coffee. He realized an ad he saw for the app promised the lower price for coffee. I offered to download the app on my phone right then, but he was frustrated already. He could not accomplish his purpose, so he was finished with the lesson.

I was frustrated because he still wanted the coffee—and so did I!—but he did not finish the order. He walked away from the kiosk to use his gift card at the counter instead.

I was bummed because he did not finish learning how to use the kiosk. He was bummed because coffee would not be $.99. There would have been less frustration if we had been perfectly clear about the intention ahead of time.

(For the record, the frustration level was like a two out of ten. We were laughing, not angry. We realized the moment and were not taking it seriously.)

Lesson #3: Be clear about the measure of success. Clarity of purpose impacts measure of performance. Since he did not complete the training, the special pretend Certificate of Achievement made especially for him on Canva sat secretly in my handbag. He was not going to get the certificate because he did not complete the order via the kiosk.

He did learn some of the steps, and that was a big deal for him. He got far enough to view the menu, select his preferred item, and place the order. Upon further consideration, he did earn the certificate for McDonald’s Kiosk Training Level 1!

Acknowledging progress was important. Look how proud he is! (He was being extra corny, but still!) There was no need to hold back the fake certificate just because the training did not go as planned.

Lighten up and look for opportunities to praise progress. Don’t be stingy with praise when it has been earned.

The praise, along with clarifying the purpose and connecting the training to something familiar, will help when we return in a few days for McDonald’s Kiosk Training Level 2!

Are there situations you’re facing when the same three lessons would be useful:

  1. Put the other person at ease by linking the new thing with something familiar. This could be if you are asking for a budget increase for new staff or to improve a product feature.

  2. Clarify the purpose of meetings. Wow, this is an enormous time-saver. I bet it would reduce the need for half of the meetings on our calendars! If the purpose is to give information, send an email instead. If the purpose is to gain support, do the topics and timing align with that purpose?

  3. Link purpose to metrics to performance. Be clear with everyone about what success looks like. This can save time also because people will be working together to accomplish one thing instead of having different goals.

 A little reflection about those in advance can save time, build relationships, and speed progress. Every leader can use those now, including trailblazers learning new things.

 

 

Learn from McDonald's: A blurry moral compass leads to years of costly issues

When the CEO's moral compass is blurry, you can bet the ethical one is too.

McDonald's, who has access to all the resources in the world, has been dealing with a serious culture breach caused by the failed moral compass of its former CEO for more than four years.

Two days ago, McDonald’s plight was in the news again because the SEC charged the former CEO with misleading investigators about reasons for his firing in 2019.

Let's consider the impact of the issues McDonald's has been facing, so you can be prepared just in case:

If someone breaks the rules in one area, you can bet they break or bend rules in other areas too. For example, if it's okay to bend the rule about one relationship, like the former CEO did, they are likely to bend the rules about other relationships too.

Beyond that rule, however, you better keep a keen eye on other rules because the relationship rule might not be the only one broken.

Others look up to the CEO and will follow along breaking rules too. If it's okay for the CEO, others will think it is okay for them to break rules related to relationships, exaggerate expense reports, lie on client project hours, skip recording PTO usage, and more.

Lies are expensive. McDonald's spent millions of dollars and countless hours because of the former's CEO's behavior. And, they still are! Does your company have either of those to spare?

On a personal note, how humiliating it must be for one’s ongoing moral failures to put grown adults in the situation of having to call the law firm and insurance company to explain the situation.

The reputation damage to the brand is embarrassing and costly in other ways too. Top talent does not want to work for a company that allowed that kind of behavior. When poor behavior is accepted, people lose trust in the decision makers. They will not bring their A game when trust dissipates.

The message sent to other top employees (and all employees) is that leadership is weak, values don’t matter, and money over purpose. No one brings their best in those circumstances.

In some cases, customers will lose trust and take their business elsewhere too. Now, McDonald's probably did not lose many consumers over the former CEO. Their great french fries far outweigh the impact of the former CEO to consumers. Most companies’ products and services don’t have that luxury.

There are companies out there with very similar issues right now. Here are a few indicators of culture issues.
◼ No women on the SLT. Or, the one or two top women keep leaving, to be replaced by men.
◼ The company's attorney or other leaders lie in meetings about culture. Obviously, there is more cover-up happening.
◼ When asked about a company, and heads turn, eyes bulge and people whisper, "Oh, you don't want to know about that place." In that case, pray for people who work there and move on because the person whispering is probably right.

Company culture goes way beyond people being nice to each other.

We are able to dig deeper and help leaders face the bigger issues that can damage their companies, reputations, and legacies.

We work with leaders to help them avoid the pain of McDonald's. McDonald's has all the resources in the world, and a costly culture breach happened there.

What resources does your company have? Reach out privately if you need one.

In the meantime, be on the lookout for blurry compasses. Don't let someone else's blurry moral compass blur your own.