Company culture runs deeper than free snacks, gift cards, and Employee-of-the-Month awards. It’s not about making employees report happiness on a survey either. 

We are uniquely qualified to understand and share with you the interdependence of your culture and company performance. We know it from our corporate leadership experience—we have been in the room, made the tough calls, and received tough calls too. Plus, we learn from research and engagements. We have been working in this space for twenty years. We didn’t start a few years ago when culture became a trendy topic.

Our assessment excavates below the surface to give you insight nearly impossible to get from internal sources.

We can help ensure your culture aligns with your true north, is treated like the strategic asset it is, and keeps you out of ethical and legal jeopardy.

When boards, founders, and company leaders want to know how a company really operates, they rely on our Company Culture Check-Up. Our independent assessment often validates what company leaders have observed and always identifies something important they have missed—without bias or nostalgia. We help ensure alignment between culture and management approach so achieving goals is possible.

Companies have relied on us to help them achieve these outcomes…

Client solutions are customized based on needs and desired outcomes. In our experience, no two companies are the same. So, we don’t do the same thing for everyone. Culture-related solutions have included…

⬛ Qualitative and quantitative culture assessment
⬛ Review of the company’s mission, vision, values
⬛ Company health check-up
⬛ Management and leadership practice evaluation and update
⬛ Brand audit and alignment for congruency of internal and external practices
⬛ Internal communications strategic planning
⬛ HR policy review
⬛ Recognition and reward program review and update
⬛ Workplace design improvements
And More!

Set up a call to talk with Kelly Byrnes about what you are seeing or hearing and what your company needs. We will let you know if we can help and how to move forward. We’re a boutique consulting firm, so our processes are simple and straight-forward. They start with a conversation, so hit the button and set one up.

Our work is different.
Here’s why you should care:

⚫ We’ve been working in the culture arena for 20+ years. Kelly Byrnes, our founder, has had direct responsibility for culture in two corporate executive roles—one experienced a 41% increase in management engagement capital. Think of the difference that made to the company’s performance! We have been on the cutting edge of company culture, not cutting our teeth on it. We know what works and fails and why, and no one gets that level of expertise from reading about culture just because it’s trendy.

⚫ The VCG assessment is only about your company—not general trends. You learn how to develop and nurture your culture the best and most relevant ways possible. Doing that can separate you from others. Your bar is where YOU set it, not where your competition sets theirs.

⚫ You get more than just another employee survey. Let’s face it, there’s often a trust issue with surveys anyway. Expecting employees to surface everything plain and simple on a quantitative survey alone is not enough. Our practice includes qualitative intake, along with quantitative. We look for up to 37 data points to learn about your culture, and we notice things on a tour and observing meetings, for example.

⚫ You will receive Your Culture Brief, which includes a synopsis of the information shared from the qualitative and quantitative sources, up to nine areas to watch, and up to six recommendations. The recommendations are well thought out and provided in a clear action plan you can implement immediately. Set up a call to learn more and to view a sample Your Culture Brief.

The research is clear: culture affects the acquisition and retention of top talent, clients, and profit.
Culture drives performance.
Isn’t yours too important to leave to chance?

Join the national (often global!) Culture Matters conversations!

Culture Matters is the dynamic virtual gathering held monthly, uniting professionals and leaders from diverse industries and locations.

We foster an upbeat, optimistic atmosphere while courageously tackling tough topics. Participants explore how to bring company core values to life, recognizing that everyone can influence culture.

In this inclusive space, all attendees find genuine welcome and appreciation, knowing that culture matters to everyone and everyone matters to culture.