Wall Street's gibberish no longer tolerated

Wall Street companies who rely on public trust (and money!) better realize their acronyms, fancy words, and gibberish are no longer being tolerated. Their corporate cultures need to change.

The latest evidence that Wall Street corporate cultures are no longer being tolerated is the investigations and lawsuits launched after last week's Facebook IPO fiasco.

The public is interested to learn how Morgan Stanley made money off the deal by "short trades". The public is interested to learn how the banks involved kept lowered growth expectations from some investors, while at the same time promoting the stock to those same people. The public is interested to learn whether legal and ethical lines were crossed.

Facebook and Morgan Stanley are the latest companies facing scrutiny. Others include Goldman Sachs and JPMorgan Chase, which have been in the news for less than stellar reasons this year.

Gone are the days when high-powered men in suits could seemingly pat the public on the head and tell it to run along like a little child. The public wants answers and is not going to tolerate the patronizing arrogance of Wall Street any longer.

With so much money rolling in, why should Wall Street firms care what the public wants?

Because the public includes investors and customers.

The public includes the Baby Boom generation who wants to invest in companies they believe in and Gen Y who wants to work for companies they believe in. Also, the public is slowly starting to recognize the importance of long-term sustainability over a short-term snapshot. We're not impressed with one good quarter now and then. 

Narrowly skipping along the thin line of ethical behavior is not going to cut it for the public any longer.

The firms that align their behavior with all of their stakeholders, not just their stockholders, will not need to worry about the pressures from the public. They will speak in plain terms people understand because they don't need to hide behind gibberish.

Corporations walk their talk and kick leaders to the curb

Now that Values are openly displayed on web sites, touted in advertisements, and posted on walls throughout corporate America, discrepancies between Values and behavior are noticed. Lately, it seems corporations are taking notice of their values and are trying to behave consistently.

Whether they like it or not, the web sites, advertisements, and posters are prompting many companies to be All-In.

Consider three current examples:

1. JPMorgan Chase admitted late last week that it experienced a $2 billion loss caused by, in its own words, sloppiness and bad judgment.

One PR model often followed in similar embarrassing, costly circumstances is to deny, downplay, then barely acknowledge and reluctantly fire a few people (a la Goldman Sachs). In response to its exorbitant losses, 

JPMorgan Chase went public before news leaked nationwide, started the CEO apology tour quickly, and accepted resignations or fired people involved. Their behavior is interesting because their Values Statement reads:  Our values are reflected in the way that we conduct our business and in the first-class results that we consistently achieve for our clients.

2. Best Buy's CEO, Brian Dunn, resigned in April for undisclosed personal reasons (All-In blog post). The reasons were disclosed yesterday: he had an extremely close relationship with a female coworker, and it affected the workplace. In light of that disclosure, Best Buy's Chairman resigned yesterday because he knew about the relationship. On its web site, one of Best Buy's values is to "Show respect, humility and integrity." At least in the midst of disrespect and lack of integrity, the company is showing some of both this week.

3. Yahoo's CEO, Scott Thompson, was lambasted the ten days, including here, for lying on his resume for years. When the lie became public ten days ago, the former CEO downplayed the lie and only acknowledged the distraction it had become for the employees. However, others took the lie more seriously. The executive who led the hiring process of Thompson, who began work at Yahoo in January, was let go, along with others. Yahoo's values include: We are committed to winning with integrity.The CEO was not committed to the same thing, and he is out.

 Clearly, living by their internal values has been difficult, embarrassing, and humbling for JPMorgan Chase, Best Buy, and Yahoo. Even when they are not perfect, all of their stakeholders can see they are trying to behave the way their values determine. Now when the executives of those companies ask for first-class conduct, respect, and integrity, they are role models for their corporate culture because they are walking the talk, and web sited, advertisements, and posters